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Flow Finance
Flow Finance

5 min read

Investing for long-term growth

Long-term investing is a slow and steady approach to growing your money, rather than a rush for quick wins. By leaving your money in assets like shares and bonds for years, you can typically outpace inflation and watch your savings build in real terms.

Why invest for the long term

Money held in a normal savings account often struggles to keep up with rising living costs. Over time, that means your cash can lose spending power. By investing, you’re giving your funds the chance to grow faster than inflation. There are no guarantees, but historically, a well-structured investment portfolio tends to fare better over the long run than money left in low-interest accounts.

Get your foundation in place

Before you begin, it’s wise to ensure your basic finances are stable. Make sure you can cover rent or mortgage payments, energy bills, and day-to-day essentials without relying on new debt. An emergency fund of accessible savings is also important so you won’t have to cash in your investments if you face an unexpected cost. Investing works best when you can leave your money alone for at least five years.

Diversifying to manage risk

Putting everything into one company or industry can be risky. If something goes wrong, your entire investment could be at risk. Diversifying—owning a range of assets, sectors, or even countries—helps smooth out the bumps. Many investors like the simplicity of index funds that track whole markets, giving them a stake in hundreds or even thousands of businesses at once.

Passive vs active approaches

A passive strategy often involves buying into an index fund and letting it follow the overall market. This approach tends to come with lower fees and requires minimal effort once you’ve set it up. An active strategy means picking specific shares or hiring someone to do it for you, in the hope of beating the market’s returns. Both options have pros and cons, though the passive approach is generally more suitable for long-term investing.

Where to hold your investments

Using a Stocks & Shares ISA is a popular choice for investors because your gains are sheltered from tax. Pensions offer tax relief on contributions but lock your funds away until retirement age. If you’re saving for a first home or know you won’t need the money for a good while, a Lifetime ISA could be a suitable middle ground.

Keeping perspective

Investing can be a roller coaster, with dips and spikes that can tempt you to make sudden changes. Remember that a short-term drop in your portfolio’s value doesn’t always reflect a permanent loss. With a balanced plan, a calm mindset and a willingness to let your investments run for the long haul, you can give your money room to grow and help secure your financial future.